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The basic logic for value pricing is to figure out how much value that would be perceived by consumers. We use two approaches. One is to compare Cialis with Viagra, using Viagra's price as reference price. The other is to equalize sex to weekend entertainment indicator such as dinning out and movie. aricept and uk study NPV 2,000 beta1,3 glucan with aricept and namenda beta1,3 glucan with aricept and namenda aricept 5 mg Table 6 fari nicolas m d and aricept beta1,3 glucan with aricept and namendaWe believe that the customers who take ED drugs care about the quality of their lives. Since the prices of Viagra and Levitra are above $12 per pill, and the customers have to pay out of pocket, the income level of these consumers should be medium or high. As shown in Table 2, the average payment per patient to Viagra is more than $1000 a year, we believe the majority of ED users will need to have moderate to high income level. aricept and uk study Revenue ($ in million) 0 5,775 11,695 18,711 25,728 33,961 43,583 47,942 50,339auto accidents involving aricept patients aricept and uk study • Provide consumer with more flexibility. Because Cialis acts quickly, cellulitis aricept aricept hallucinations aricept nbc news Pfizer is spending heavily in Viagra's Direct to Consumer marketing. According to Advertising Age, September 15, 2003, its advertisement spending reached $87.4 million in 2002. At the beginning, Viagra tried to target men aging between 40 and 70, and used Bob Dole, a sports club coach in his fifties, in the commercials. Later on, Pfizer found the younger population represents a bigger market with greater growing potential, and turned to target men between 20 and 40. buying aricept in england Viagra's customers can be divided into three groups: the royal group who are satisfied with Viagra and do not want to try another product, a group which can switch to another product, and a group who discontinued using Viagra. The last group may be the easiest one for Cialis to gain. 50% of the patient who had tried Viagra stopped using it. There are three main reasons for discontinuing with Viagra: First, some patients think the price is too high. Second, the side effect for some patients is severe. And third, some patients turn to not concern their sex life anymore. The patients who stopped Viagra because of its side effects may easily be willing to try Cialis because Cialis is proved to be safer. Since Up to 80% of the ED problem was caused by physiological conditions such as high blood pressure, cardiovascular disease and diabetes, and these patients are more likely to be subject to the side effective and tend to have more concerns about the health risk proposed by ED drugs, safer can be a very important selling point for Cialis. Those patients who think Viagra's price is too high, can be divided into two subgroups: the one think Viagra does not provide good value for $12.5 for a single sex experience in rush (they have to finish everything within 4 hours), and the one who cannot add additional several 12.5 dollars in their living expenses. The first subgroup may become Cialis's customer if they think Cialis provides good value for its price. For the switching customers and the growing new customer, Cialis will have to compete with Viagra.10mg aricept